Customer Manager – Hotels & Contract Caterers

About the role

The Customer Manager for Hotels & Contract Caterers will own and grow a defined regional portfolio of customers, aligning with the national strategy. Working closely with Marketing, Customer and Operational teams, you will drive sales growth, strengthen commercial relationships and ensure the successful commercialization of new innovations.

Key responsibilities

• Analyse market and customer data to create a tailored sales strategy and activity grid.
• Develop and manage a customer plan, including investment and contact strategies.
• Negotiate listings, launch support and promotional spend with buyers.
• Track, evaluate and report on ROI of all promotional activities.
• Coordinate co‑advertising spend and ensure compliance with budgets.
• Collaborate with Regional Sales Managers to optimise coverage without overlap.
• Communicate pricing and promotional initiatives internally and externally.

Required profile

• Minimum 3 years of customer/key‑account or sales experience in a Food Services environment.
• Proven ability to manage customer accounts, budgets and revenue forecasting.
• Strong consultative selling mindset with a focus on long‑term results.
• Ability to influence stakeholders and develop sales capability within teams.
• Proactive attitude towards innovation and market trends.

Required skills