Content Manager

About the role

IMA, a creative agency that builds brands people want to be part of, is seeking an experienced and proactive Content Manager to lead content strategy and delivery across multiple channels. You will ensure brand stories are compelling, consistent, and performance‑driven while collaborating closely with creative, strategy, social, paid media, and client teams.

Key responsibilities

• Develop and maintain content strategies and editorial plans aligned with brand and campaign objectives.
• Produce, edit, and proofread high‑quality copy for web, social, email, blogs, product pages, and campaign assets.
• Commission and manage freelancers and internal teams, overseeing briefs, timelines, and delivery.
• Collaborate with Creative, Strategy, SEO, and Paid teams to integrate content into broader campaign plans.
• Apply SEO best practices, use data to optimise discoverability, and monitor performance.
• Own content style guides, approval workflows, and asset management to ensure brand consistency and compliance.
• Track content KPIs, generate regular reports, and provide actionable recommendations.
• Continuously refine content processes, tools, and templates for efficiency and quality.

Required profile

• Proven experience in content strategy, editorial management, and cross‑functional collaboration.
• Strategic thinker with a hands‑on approach to writing, editing, and performance analysis.
• Strong stakeholder management and evidence‑led decision making.
• Ability to maintain a consistent tone of voice across owned, earned, and paid channels.

Required skills

What we offer

• Career growth within an award‑winning, people‑first creative agency.
• Recognition in a values‑led culture where contributions are supported.
• Autonomy to own content strategy with collaborative team backing.
• Real impact shaping content that influences campaigns, retail activations, and brand experiences.