Chief Marketing Officer (CMO) – Category‑Defining Brand Builder

About the role

The Chief Marketing Officer will own the creation and scaling of a category‑defining industrial brand while driving a commercial growth engine that delivers pipeline, revenue and market leadership. This is a builder role focused on real‑world vocational markets, not a caretaker of existing brand assets.

Key responsibilities

• Build and scale a differentiated, category‑leading industrial brand and establish market leadership in targeted vocational sectors.
• Define and execute end‑to‑end marketing and growth strategies aligned with commercial revenue goals.
• Lead demand‑generation programs—including ABM, digital acquisition, field events and customer advocacy—to improve lead quality, conversion rates and CAC efficiency.
• Engage directly with fleets, operators, maintenance leaders and procurement teams to ensure brand relevance in real operating environments.
• Develop grassroots, influencer and community‑led marketing initiatives across platforms such as LinkedIn, YouTube and trade media.
• Embed AI across content creation, campaign optimization, customer insight and marketing automation to boost speed, scalability and productivity.
• Build and lead a high‑performance marketing organization with clear ownership across brand, demand generation, digital and analytics.

Required profile

• 15+ years of progressive marketing leadership experience, preferably in industrial, automotive, vocational or complex B2B sectors.
• Proven track record of building and scaling category‑defining brands that generate measurable pipeline and revenue growth.
• Experience driving marketing initiatives in multi‑stakeholder, long‑cycle buying environments.
• Strong commercial, operational and strategic mindset with ability to align marketing to revenue objectives.
• Demonstrated experience implementing AI within marketing strategy and operations.