Brand Manager – Sixty60

About the role

Drive measurable growth through data‑driven performance marketing and optimisation across digital customer journeys. The Brand Manager will manage execution and optimisation of brand and marketing strategies, delivering integrated campaigns and ensuring alignment with business objectives and brand positioning.

Key responsibilities

• Develop and execute integrated brand and campaign plans across channels, acting as brand custodian and elevating creative standards.
• Analyse campaign performance, report results, and implement optimisation actions to maximise return on marketing investment.
• Manage relationships with internal stakeholders and external agencies, aligning objectives, timelines, and budgets while ensuring governance compliance.
• Oversee execution across key channels such as social media, CRM, paid media, and app, resolving challenges and improving delivery processes.
• Monitor market trends, competitor activity, and customer insights to contribute to brand strategy and identify growth opportunities.

Required profile

• Bachelor's degree in Marketing, Business or equivalent.
• 6+ years of experience as a brand manager or in a similar role.
• Proven experience in digital/performance marketing within e‑commerce environments.
• Exposure to e‑CRM tools (e.g., Everlytic, MailChimp) and experience with SMS, push notifications, and in‑app messaging (preferred).
• Hands‑on experience managing paid media, social media pages, and audience targeting (preferred).
• Strong brand‑management skills with a track record of measuring and reporting campaign effectiveness.

Required skills

• Paid media
• Social media
• CRM
• Everlytic
• MailChimp
• SMS
• Push notifications
• In‑app messaging
• Data analysis
• A/B testing
• Campaign optimisation
• Martech platforms