Brand & Campaigns Manager

About the role

Econofoods is seeking a dynamic Brand & Campaigns Manager to lead external brand and campaign initiatives. You will ensure brand consistency, drive campaign strategy, and coordinate community and sponsorship activities to boost store traffic and customer connection.

Key responsibilities

• Support development and implementation of the Econofoods brand strategy.
• Maintain consistent use of brand identity, tone of voice, and messaging across all touchpoints.
• Translate brand positioning into practical campaign ideas and communication themes.
• Protect the brand across stores, campaigns, events, sponsorships, and community activities.
• Develop campaign strategies for key trading periods, seasonal promotions, and brand‑building initiatives.
• Lead campaign concepts from brief to execution, ensuring clear objectives, audience targeting, messaging, channel mix, and success metrics.
• Prepare detailed briefs for creative, digital, CRM, and operations teams.
• Integrate campaign ideas across retail, digital, in‑store, local store, schools, sponsorships, and community channels.
• Review campaign performance and recommend improvements.

Required profile

• Passion for delivering exceptional customer service.
• Ability to collaborate with diverse teams.
• Commitment to continuous learning and growth.

Required skills