Head of Marketing – Mid Level Digital Campaign Lead

About the role

This position is for a dynamic marketer who wants to own campaigns from strategy to execution and make an immediate impact. You will lead digital fundraising initiatives for charities and NGOs, working in a fast‑paced environment where ideas are turned into live campaigns within hours.

Key responsibilities

• Develop and execute campaign and funnel strategies based on client KPIs, AOV, LTV and CPA.
• Manage video‑based social media strategies, leveraging user‑generated content for disaster‑relief fundraising.
• Coordinate rapid‑deployment campaigns, ensuring timelines are met and emergency campaigns can launch in as little as 24 hours.
• Track performance, budgets and effectiveness, producing client‑facing reports on overall campaign results.

Required profile

• Deep understanding of tracking and attribution across multiple advertising channels.
• Expertise in Google Ads and Meta (Facebook) Ads platforms.
• Strong experience creating email‑marketing strategies, including segmentation and personalization.
• Proficiency in setting up GA4, Pixels and related analytics tools.
• Background in marketing or fundraising for charities/NGOs is a significant advantage.

Required skills

• Google Ads
• Meta Ads
• GA4 implementation
• Facebook Pixels
• Email marketing segmentation and personalization
• Video campaign management
• Funnel building for fundraising

What we offer

• Access to a shared workspace in Cape Town.
• Membership in a Slack community of South‑African marketing professionals.
• Regular social and training events organized by Marketing Pros.