Digital Marketing Specialist

About the role

We are looking for a creative and results‑driven Digital Marketing Specialist to plan, execute and optimise multi‑channel campaigns that boost brand awareness, generate leads and support business growth. The role works closely with internal teams to ensure marketing initiatives align with overall objectives and deliver measurable outcomes.

Key responsibilities

• Develop and launch digital marketing campaigns across platforms such as Google Ads, Meta, LinkedIn and TikTok.
• Manage and optimise paid advertising spend to maximise ROI.
• Create and schedule engaging content for social media, email and other digital channels.
• Monitor performance metrics and provide data‑driven recommendations for continuous improvement.
• Conduct keyword research and implement SEO best practices to enhance website visibility.
• Oversee email marketing, audience segmentation and automation workflows.
• Track website traffic, engagement and conversion data using analytics tools.
• Collaborate with design, sales and content teams to support broader marketing initiatives.

Required profile

• Proven experience in digital or performance marketing.
• Strong analytical mindset with the ability to interpret data and optimise campaigns.
• Excellent attention to detail and ability to thrive in a fast‑paced environment.
• Ability to work both independently and as part of a collaborative team.

Required skills

• Google Ads
• Meta Ads Manager
• LinkedIn Ads
• TikTok Ads
• SEO and SEM
• Email marketing platforms
• Social media management tools
• Google Analytics
• Looker Studio (or similar reporting tools)
• CRM systems
• Marketing automation platforms (e.g., HubSpot, Mailchimp)
• Graphic design tools such as Canva or Adobe Creative Suite