Digital Content & Influencer Marketing Manager

About the role

This position leads the creative direction and growth of a consumer‑focused brand through social media and influencer marketing. You will own content creation, brand storytelling, and community engagement across digital platforms, delivering authentic, emotionally resonant experiences.

Key responsibilities

• Develop and execute social media and content strategies aimed at audience growth and community engagement.
• Create high‑quality short‑form video and visual assets for Instagram and other platforms.
• Maintain a consistent, authentic brand voice across all published content.
• Manage the full content production cycle: planning, scheduling, caption writing, publishing, and optimization.
• Build and nurture relationships with influencers, creators, and user‑generated content contributors.
• Coordinate influencer outreach, content licensing, campaign execution, and repurposing of creator assets.
• Lead Instagram growth initiatives by monitoring engagement, reach, follower growth, and conversion performance.
• Develop and maintain content calendars aligned with marketing objectives.
• Analyze platform performance data to continuously improve content effectiveness.
• Collaborate effectively within remote, asynchronous global teams.

Required profile

• Excellent written and verbal English communication skills.
• Proven experience in social media management, influencer marketing, or digital content strategy for consumer‑facing brands.
• Strong portfolio demonstrating successful social media campaigns and visual storytelling.
• High level of visual design and creative content production skills beyond template‑based tools.
• Experience managing influencer partnerships and user‑generated content programs.
• Previous remote work experience with US or UK‑based companies.

Required skills

• Asana
• ClickUp
• WhatsApp
• Slack
• Google Workspace