Business Development Manager – Africa Diversification

About the role

Sasso Consulting is looking for an experienced, entrepreneurial Business Development Manager to drive diversification and revenue growth across African markets. The role focuses on creating new market opportunities, customer segments and strategic partnerships rather than traditional account management.

Key responsibilities

• Identify priority African markets, customer segments and partnership opportunities that support sustainable revenue growth.
• Research emerging market trends, assess how existing capabilities can be commercialised, and develop targeted market‑entry strategies.
• Build and maintain a qualified pipeline of diversification opportunities, engaging entrepreneurs, SMEs, corporates and channel partners.
• Develop integrated customer propositions that combine services such as secure workspace, storage, logistics, relocation, records management and infrastructure support.
• Prepare compelling proposals, business cases and pricing models, and work with finance, operations and property teams to assess feasibility.
• Maintain accurate CRM data, forecast revenue, and provide regular reporting on pipeline health and commercial risks.
• Collaborate with senior stakeholders across multiple African markets and act as an ambassador for the company’s growth strategy.

Required profile

• Proven track record in business development, strategic market creation or consultative sales, with experience building pipelines and converting opportunities into revenue.
• Strong commercial acumen and ability to evaluate the financial viability of new propositions.
• Experience developing proposals, presentations and business cases for B2B services.
• Excellent communication, negotiation and influencing skills, with confidence engaging senior decision‑makers.
• Ability to work across functions and geographies, managing the full business development lifecycle.