Sales Manager (FMCG - B2C & Key Accounts)

About the role

The Sales Manager will lead the commercial performance of our FMCG portfolio, driving both B2C retail and key account growth. You will shape sales strategy, manage a high‑performing team, and ensure the brand reaches its volume, value and distribution targets.

Key responsibilities

• Develop and execute sales strategies for B2C retail, wholesale and key customer segments.
• Optimise route‑to‑market, retail execution and customer‑focused initiatives to grow market share.
• Manage relationships with major customers, negotiate terms, pricing and promotional agreements.
• Oversee field sales execution, merchandising, brand visibility and in‑store promotions.
• Lead, coach and motivate the sales team to achieve monthly and annual targets.
• Collaborate with Supply Chain and Demand Planning for accurate volume forecasts.
• Produce weekly/monthly performance reports and analyse profitability data.
• Work cross‑functionally with Marketing, Finance and NPD teams to support product launches and promotional plans.

Required profile

• Bachelor’s degree or Diploma in Sales, Marketing, Business Administration or equivalent.
• Minimum 5 years of FMCG sales experience, including 2–3 years in a supervisory or management role.
• Proven track record of achieving sales targets and expanding market share.
• Strong leadership, negotiation and customer relationship capabilities.
• Analytical mindset with solid reporting abilities.
• Valid driver’s licence.

Required skills

What we offer

• Competitive market‑related remuneration package, commensurate with experience and education.
• Opportunity to lead a dynamic sales team in a fast‑growing FMCG environment.