Digital Marketing Expert
Designity · Afrique du Sud
Description du poste
About the role
Designity is looking for a Digital Marketing Expert to lead comprehensive marketing audits for a diverse portfolio of brands. You will translate complex performance data into clear, actionable strategies that improve SEO, paid media, content, email, and social outcomes while leveraging AI‑powered tools.
Key responsibilities
- Conduct end‑to‑end digital marketing audits across SEO, paid media, content, email, and social channels.
- Evaluate multi‑channel performance, identify quick wins and long‑term growth opportunities.
- Develop structured, actionable roadmaps that clients can execute.
- Assess website and SEO health, including technical SEO, UX, and site performance.
- Review and optimize paid media campaigns on Google Ads, Meta, and LinkedIn.
- Improve content and email strategies to boost engagement, conversion, and retention.
- Benchmark competitor activity to uncover positioning gaps.
- Apply AI‑driven marketing tools for automation, personalization, and reporting.
- Translate analytics into clear recommendations for marketing teams and executives.
- Collaborate with internal Creative Directors to align strategy with execution.
Required profile
- 7+ years of experience in digital marketing strategy, consulting, or performance marketing.
- Proven track record auditing and optimizing multi‑channel marketing programs.
- Strong ability to connect performance data to business outcomes.
- Excellent client‑facing communication skills.
- Comfort managing multiple projects and stakeholders.
Required skills
- SEO
- Paid Media (Google Ads, Meta, LinkedIn)
- Content Marketing
- Email Marketing
- Funnel Strategy
- Google Analytics
- SEMrush
- HubSpot
- ChatGPT
- Jasper
- HubSpot AI
- Persado
- Phrasee
What we offer
- Opportunity to work with leading brands such as Calendly, Kung Fu Tea, and Marriott.
- Collaborative, creative‑focused environment.
- Access to cutting‑edge AI marketing tools.
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Designity
Afrique du Sud
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