Commercial Specialist – Business Unit

About the role

The Business Unit Commercial Specialist will lead and implement PPM strategies, driving market share growth and revenue performance for a leading FMCG company. You will work closely with sales, marketing and supply chain teams to translate data insights into actionable plans.

Key responsibilities

• Manage market share data, data warehouse and analytics.
• Conduct market share analysis, tracking and reporting to key stakeholders.
• Apply forecasting methodologies to set volume budgets and monitor performance.
• Track sales performance, distribution, trade/consumer campaigns and new product launches to identify gaps.
• Provide insights to sales teams for target setting and action plans.
• Analyze weekly demand vs. sales to inform supply‑chain planning and feed S&OP.
• Build monthly sales targets and quarterly incentive plans.
• Support channel reporting, insights, target setting and deal tracking.
• End‑to‑end management of short‑term incentive processes.

Required profile

• Minimum 3‑year Business degree.
• 5+ years of commercial experience in FMCG, including sales, marketing and customer marketing.
• Strong analytical, strategic and creative thinking with high intellectual curiosity.
• Excellent emotional intelligence and ability to influence cross‑functional teams.
• Bias for action and experience with in‑market pilots and tests.

Required skills

• Financial planning and budgeting.
• Market share analysis and forecasting.
• Sales performance monitoring and incentive design.