GTM Associate (Part-time)

About the role

Our client is an early‑stage B2B technology company working with manufacturers and distributors. They need a proactive, commercially‑minded person to support outbound sales by building targeted prospect lists, researching companies and decision‑makers, and carrying out personalised outreach to generate first meetings.

Key responsibilities

• Research target companies, industries and decision‑makers to build accurate, high‑quality prospect lists.
• Identify and qualify relevant prospects based on the company’s ideal customer profile.
• Use LinkedIn, Sales Navigator, databases and other tools to find and enrich prospect information.
• Write and send personalised LinkedIn and email outreach.
• Manage follow‑ups and responses, working towards securing qualified first meetings.
• Keep prospect and outreach activity accurately updated in the CRM.
• Test and refine prospecting and messaging based on response rates and results.
• Support founders with outbound sales and account research.
• Use AI tools such as ChatGPT or Claude to support research, prospecting and outreach, while checking accuracy.

Required profile

• 2–5 years of experience in B2B lead generation, prospecting, business development, SDR/BDR or a similar role.
• Hands‑on experience building prospect lists and researching companies and decision‑makers.
• Experience with LinkedIn Sales Navigator or similar prospecting tools.
• Comfortable with cold email and LinkedIn outreach and proven ability to generate conversations or book first meetings.
• Strong research skills, attention to detail and excellent written and spoken English.
• Commercially minded, proactive and comfortable working independently in an early‑stage, founder‑led environment.
• Copywriting or B2B writing experience is a plus but not essential.
• Willing to start on a part‑time basis with a paid trial.

Required skills

• LinkedIn Sales Navigator
• CRM (any)
• AI tools such as ChatGPT
• AI tools such as Claude