Global Paid Media & Performance Marketing Lead

About the role

The Global Paid Media & Performance Marketing Lead will own paid acquisition strategy and performance across multiple international markets, managing a substantial media budget and driving commercial outcomes such as CAC, ROAS, and revenue.

Key responsibilities

• Own paid acquisition strategy across Google Ads (Search, Performance Max, Display, YouTube) and Meta (Facebook, Instagram).
• Develop and manage campaign architecture, bidding, audiences, and budget allocation.
• Conduct keyword strategy, search‑term analysis, and landing‑page testing with the Ecommerce & CRO Lead.
• Monitor and optimise customer acquisition cost, ROAS, and conversion tracking.
• Design retargeting strategies and segment audiences based on intent and behaviour.
• Provide commercial insights to product, ecommerce and sales teams.
• Forecast media spend, acquisition volume and revenue; scale profitable campaigns and cut inefficient spend.
• Manage agency relationships and ensure performance against revenue, CAC, contribution and lifetime value metrics.

Required profile

• Strong hands‑on experience managing substantial paid‑media budgets at scale.
• Proven track record with Google Ads and Meta advertising across multiple markets.
• Ability to analyse commercial outcomes beyond CTR, CPC and CPL, focusing on revenue and contribution.
• Experience working directly within advertising accounts, making data‑driven optimisation decisions.
• Comfortable challenging agency activity and quickly addressing performance issues.

Required skills

• Google Ads
• Meta Ads
• Google Analytics 4
• Google Tag Manager
• Conversion tracking
• Enhanced Conversions
• First‑party data
• Meta Pixel
• Conversions API
• Paid‑search keyword strategy
• Performance Max
• Audience development & retargeting
• Attribution
• Landing‑page optimisation
• A/B testing
• Budget forecasting
• ROAS management
• CAC management
• E‑commerce campaign optimisation