Digital Direct Marketing Specialist

About the role

MCI is seeking a detail‑oriented Digital Direct Marketing Specialist to design, execute and optimise multi‑channel campaigns that drive customer acquisition, engagement and retention. The role works closely with analytics, creative and operations teams and operates on a US‑aligned schedule to ensure seamless cross‑regional collaboration.

Key responsibilities

• Plan and launch end‑to‑end digital campaigns across email, SMS, push notifications and paid digital channels.
• Build and manage audience segments using CRM and marketing‑automation tools.
• Design personalised customer journeys triggered by lifecycle stages and behaviours.
• Coordinate campaign set‑up, quality assurance, deployment and post‑launch validation.
• Monitor performance metrics such as open rates, click‑through rates, conversions and ROI.
• Conduct A/B testing on messaging, creative, timing and targeting to improve results.
• Collaborate with design and content teams to produce on‑brand assets.
• Maintain marketing calendars and ensure alignment with broader business initiatives.
• Support database hygiene, compliance and opt‑in/opt‑out management.
• Generate performance reports and actionable insights for optimisation.

Required profile

• Strong analytical mindset with a data‑driven approach to marketing.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Comfortable working on US business hours while based in Cape Town.
• Proactive communicator who can collaborate across global teams.

Required skills

• Experience with CRM platforms.
• Proficiency in marketing‑automation tools.
• Knowledge of email, SMS and push‑notification marketing platforms.
• Familiarity with paid digital advertising platforms.
• Ability to perform A/B testing and analyse campaign metrics.

What we offer

• Opportunities for continuous learning and career development within a fast‑growing tech‑enabled services company.
• Exposure to a diverse set of industries including healthcare, retail, government and finance.