CRM & Lifecycle Marketing Specialist

About the role

You will own guest lifecycle marketing in HubSpot across multiple estate brands, handling segmentation, personalisation, automated journeys, lead scoring, data modelling and reporting.

Key responsibilities

• Build, QA and deploy emails in HubSpot Marketing Hub; own the send calendar, manage contact frequency and suppression.
• Design segmentation, personalisation and dynamic content using lists, custom properties and smart modules.
• Develop interconnected lifecycle workflows and lead‑scoring models for enquiry nurture, pre‑arrival, in‑stay, post‑stay, win‑back and reactivation.
• Maintain data quality, de‑duplication, property standardisation and integration from BigQuery and third‑party sources.
• Run guest surveys, automate feedback collection and create reporting dashboards in HubSpot and Looker Studio.
• Document architecture, train estate marketing teams, handle compliance with POPIA and GDPR, and provide ongoing support.

Required profile

• 4–5 years experience in CRM, lifecycle or marketing automation, with at least 3 years hands‑on HubSpot Marketing Hub.
• Proven ownership of a CRM data model and ability to build workflows, lists and custom properties.
• Working knowledge of email deliverability (SPF, DKIM, DMARC) and POPIA/GDPR compliance.
• Experience collaborating with marketing teams, documenting processes and training users.

Required skills

• HubSpot Marketing Hub (workflows, lists, custom properties).
• Data management tools (BigQuery, de‑duplication, property standardisation).
• Email authentication protocols (SPF, DKIM, DMARC).
• Compliance knowledge (POPIA, GDPR).
• Reporting tools (Looker Studio, dashboards).

What we offer

• Daily catered lunch and flexible core hours (9 am‑3 pm).
• Choice of equipment, generous training and conference budget.
• 30 % discount at Babylonstoren facilities and admission for you and immediate family.
• Access to recreation centre, gym, pool and studios, plus quarterly socials.