Brand Lead – South Africa

About the role

BROKSTOCK, a licensed South African investment app, is expanding its marketing function and seeks a Brand Lead to own and grow the brand’s identity, awareness and trust across both online and offline channels.

Key responsibilities

• Define the long‑term brand strategy, including mission, vision, values, positioning and target audience.
• Audit and refresh the visual identity, voice, messaging pillars and core narratives, ensuring consistent application across all touch‑points.
• Develop and execute brand and media campaigns (PR, offline, digital) to meet awareness and trust objectives.
• Manage agency relationships, budgets and cross‑functional collaboration.
• Monitor and analyse brand and media performance, providing insights to optimise future initiatives.

Required profile

• 5+ years of brand management experience at an international level.
• Fluent English with proven experience creating brand platforms and brand books.
• Demonstrated ownership of brand identity implementation across multiple marketing channels.
• Hands‑on experience planning and executing both offline and online brand campaigns.
• Ability to define, calculate and evaluate relevant brand metrics.
• Direct experience in the South African market is essential.