Social Media Marketing Specialist

About the role

TalentPop is seeking a creative and results‑driven Social Media Marketing Specialist to help brands thrive in the digital landscape. You will be responsible for building engaging online communities, increasing brand awareness, and converting followers into customers.

Key responsibilities

• Develop and execute social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.) to grow reach and engagement.
• Plan, create, and schedule engaging content (graphics, videos, captions, and stories) aligned with brand voice and campaign goals.
• Monitor performance metrics and optimize campaigns based on insights.
• Stay up‑to‑date on trends, competitor activity, and platform updates to keep content fresh and relevant.
• Collaborate with the marketing team on integrated campaigns, paid ads, and influencer partnerships.
• Engage with the online community by responding to comments, messages, and fostering meaningful interactions.
• Support email and digital marketing initiatives with social‑first content ideas.

Required profile

• At least 1 year of experience managing social media accounts for a brand or agency.
• Strong copywriting and content creation skills with an eye for visual storytelling.
• Solid understanding of social media analytics and reporting.
• Familiarity with paid ads, influencer outreach, or SEO is a plus.
• Highly organized, creative, and adaptable in a fast‑paced environment.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn
• Social media analytics

What we offer

• Annual performance‑based salary increases.
• Health and dental insurance or a monthly health stipend.
• Paid Time Off and holiday bonus.
• Recognition and performance incentives.
• Career growth opportunities in a rapidly scaling company.