Senior Specialist SEO

About the role

StoneX Bullion, a leading European online platform for physical precious metals, is expanding its digital footprint worldwide. We are looking for a Senior Specialist SEO to lead an AI‑enhanced SEO strategy that drives multilingual organic visibility across EMEA, MENA and India.

Key responsibilities

• Develop and own the global SEO roadmap aligned with internationalisation goals.
• Identify high‑value search opportunities using data‑driven and LLM‑powered semantic clustering.
• Scale multilingual content production through LLM‑driven workflows (GPT, Claude, Gemini).
• Ensure all digital assets comply with YMYL, Google E‑E‑A‑T and brand standards.
• Collaborate with trading, marketing, technology and regional teams to integrate SEO with product and market initiatives.

Required profile

• Proven senior‑level experience in SEO strategy and technical optimisation.
• Hands‑on expertise with large language models and generative AI for content automation.
• Strong understanding of multilingual SEO, structured content scaling and compliance requirements.
• Ability to work onsite four days a week and coordinate across multiple regions.

Required skills

• SEO strategy
• Technical SEO
• Multilingual content creation
• Large Language Models (GPT, Claude, Gemini)
• AI workflow automation
• Semantic cluster analysis