Digital Marketing Specialist

About the role

Our client, a financial services company specialising in motor‑related products and services, is seeking a hands‑on Digital Marketing Specialist to own and drive the digital marketing strategy from concept to execution. Reporting directly to the Managing Director, you will be actively involved in campaign set‑up, platform management and team leadership while delivering real‑time results.

Key responsibilities

• Develop and execute performance‑marketing campaigns across Google Ads, Meta (Facebook & Instagram) and TikTok.
• Lead SEO initiatives covering technical, on‑page and content strategy to boost organic growth.
• Manage CRM, email automation and WhatsApp tools to nurture leads and improve conversion.
• Oversee budget allocation, ROI optimisation and reporting using analytics tools.
• Provide strategic leadership, mentor the marketing team and collaborate with BI and development teams.

Required profile

• Degree or diploma in Marketing Management or equivalent.
• Strong hands‑on experience in performance marketing and lead generation.
• Proven ability to handle multiple projects with multi‑million budgets.
• Google Ads and Meta Blueprint certifications are advantageous.
• Experience working with BI and development teams is a plus.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• SEO (technical, on‑page, content)
• Google Analytics & Search Console
• Email marketing and automation tools
• WhatsApp marketing tools