Social Media Manager

About the role

GivenGain is looking for a creator‑focused, social‑first marketer to evolve and execute its global social media presence. You will operate at the intersection of strategy and execution, shaping direction while owning day‑to‑day content creation, publishing, community engagement, paid campaigns and performance optimisation.

Key responsibilities

• Develop and continuously refine organic and paid social strategy across LinkedIn, Instagram, TikTok, YouTube and emerging channels.
• Manage paid social campaigns, including budget allocation, targeting, creative testing and scaling.
• Create and publish platform‑native content such as short‑form video, graphics and copy, and build ongoing storytelling series.
• Engage and grow a global community of fundraisers, charities, supporters and event participants.
• Execute real‑time content for major fundraising events and coordinate integrated campaign rollouts.
• Collaborate with CMO, Global Marketing Manager, Creative Director and other teams to align social activity with broader initiatives.
• Track, report and optimise performance metrics (engagement, reach, conversions, CAC, fundraising outcomes) using analytics and AI tools.

Required profile

• 2–5 years of experience in social media, content or digital marketing.
• Proven ability to create high‑performing content across multiple platforms.
• Experience managing paid social budgets and optimisation.
• Strong creator mindset with hands‑on experience in TikTok, YouTube or similar creator‑led platforms.
• Deep understanding of platform algorithms, trends and the creator economy.
• Excellent storytelling, writing and communication skills.
• Highly organised, proactive and able to manage multiple workstreams.
• Passionate about social impact, fundraising and purpose‑driven work.

Required skills

• Paid social campaign management
• Budget management and performance reporting
• Analytics and data‑driven optimisation
• Content creation (short‑form video, graphics, copy)
• Proficiency with major social platforms (LinkedIn, Instagram, TikTok, YouTube)

What we offer

• Opportunity to make a real global impact
• Fully remote work with occasional team gatherings in Cape Town or Stellenbosch
• Comprehensive health and group risk benefits
• 12 paid charity fundraising/volunteering days per year
• Learning and growth within a world‑class international team
• Outstanding eNPS score of +65