Lead Digital & Programmatic Campaign Manager

About the role

Our client, a niche Out‑of‑Home media company in Johannesburg, is looking for a Lead Digital & Programmatic Campaign Manager to own the delivery, optimisation and evolution of digital advertising campaigns across a growing Digital Out‑of‑Home (DOOH) network and connected digital channels.

Key responsibilities

• Lead end‑to‑end execution of programmatic and direct digital campaigns.
• Oversee and support ad‑operations staff.
• Explore new ad technologies, platforms, integrations and workflows.
• Drive performance, efficiency and revenue growth.
• Own delivery of digital and programmatic campaigns across DOOH and related channels.
• Translate client objectives into targeting, buying, pacing and optimisation strategies.
• Monitor live campaigns against KPIs, budgets and timelines.
• Investigate under‑performance and apply data‑driven corrective actions.
• Manage campaigns across DSPs and programmatic platforms, including pDOOH environments.
• Collaborate with internal ad‑ops teams and external platform partners.
• Ensure creatives render correctly and campaigns play as scheduled.
• Act as primary escalation point for delivery or system issues.
• Stay current with ad‑tech, programmatic, measurement and media technology trends.
• Test new platforms, features, integrations and tools.
• Contribute ideas to improve workflows, automation and internal systems.
• Partner with technical teams and vendors to trial new capabilities.
• Collaborate with mobile and digital partners to activate retargeted and layered campaigns linked to DOOH exposure.
• Support omnichannel execution across DOOH, mobile and digital.
• Identify opportunities to maximise revenue and yield.
• Explore technology‑led commercial models and monetisation opportunities.
• Report insights and ensure governance of campaigns.

Required profile

• 4–6 years’ experience in digital or programmatic advertising.
• Hands‑on experience managing and optimising programmatic campaigns.
• Strong working knowledge of DSPs and digital media platforms.
• High comfort level with ad technology and systems.
• Curious, tech‑savvy mindset with a willingness to experiment.
• Strong analytical and problem‑solving skills.

Required skills

• DSPs (Demand‑Side Platforms).
• Digital media platforms.