Digital SEO, Website & Analytics Manager

About the role

AtripleA Recruitment and Temps is seeking an experienced, results-driven Digital SEO, Website & Analytics Manager to join its team in Parktown, Johannesburg. The successful candidate will drive organic visibility, website traffic and consumer engagement through data-led SEO, AI search optimisation and digital analytics strategies, working closely with Brand Managers to deliver measurable business outcomes.

Key responsibilities

• Develop and implement SEO strategies to improve organic search visibility, rankings and traffic
• Conduct keyword research and competitor analysis
• Optimise website structure, metadata, content and technical SEO performance
• Implement Answer Engine Optimisation (AEO) strategies for AI-powered search platforms
• Develop and maintain the digital ecosystem strategy across consumer brands
• Manage consumer brand websites and landing pages, ensuring performance, usability and mobile responsiveness
• Coordinate website projects with internal teams and external digital agencies
• Build digital dashboards and reporting frameworks, and analyse data to advise Brand Managers and Marketing Leadership
• Improve conversion rates, user journeys and lead generation through optimisation and A/B testing
• Manage Google Analytics 4, Google Tag Manager, Google Search Console and reporting platforms, including campaign tracking, attribution, UTM governance and conversion measurement
• Support CRM and marketing automation integrations and ensure compliance with regulatory and privacy requirements

Required profile

• Bachelor's degree in Marketing, Digital Marketing, Information Systems, Computer Science or Business
• Google Analytics certification and SEO or Digital Marketing certifications
• Minimum 5 years' experience in SEO, website management or digital analytics
• Proven experience managing websites and digital platforms, and strong experience in digital analytics and performance reporting
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console and Looker Studio
• Experience with content management systems such as WordPress or equivalent
• Previous experience in Consumer Health, Healthcare or FMCG

Required skills

• Technical, on-page and off-page SEO
• AI Search Optimisation, including AEO and Generative Engine Optimisation (GEO)
• Conversion Rate Optimisation (CRO) and User Experience (UX)
• Digital analytics, dashboard development and data interpretation
• Project management and vendor management

To apply, candidates submit their CV, qualifications and a recent payslip through the agency's online application form.