Brand Manager - Sanitary & Air Care

About the role

Tiger Brands is looking for a Brand Manager for its Sanitary & Air Care brands in Gauteng. You will play a key role in developing and executing the integrated business plan for the brand, turning insights into marketing initiatives, managing brand campaigns and working with cross-functional teams to build brand equity, drive sales and improve profitability.

Key responsibilities

• Develop and implement brand strategies aligned with business objectives and consumer needs, and execute marketing plans that strengthen brand positioning and profitability
• Lead cross-functional teams to activate brand campaigns in-market, in line with sales and trade objectives
• Contribute to brand messaging, creative assets and campaign execution across channels
• Monitor brand performance metrics such as sales, market share, brand equity and ROI, and work with customer, shopper and sales teams to align marketing with commercial targets
• Lead the development, execution and optimisation of integrated marketing campaigns, coordinating with external agencies and adjusting strategies based on performance data
• Gather consumer insights through formal market research and informal approaches, and use feedback to inform mix development and go-to-market approaches
• Lead new product development projects and manage the product lifecycle from ideation to discontinuation
• Manage the brand marketing budget and prepare regular performance reports for senior management

Required profile

• Bachelor's degree in marketing, commerce or a related field
• 4+ years of experience in brand management or marketing
• Ability to work in a fast-paced environment with tight deadlines
• In-depth understanding of consumer behaviour and the competitive landscape

Required skills

• Proficiency in marketing analytical tools, digital marketing platforms, brand finance and demand forecasting processes
• Strategic thinking, analytical and project management skills
• Strong verbal and written communication and creative problem-solving