Digital Marketing Specialist

About the role

Argility Technology Group, now part of Smollan Technologies, is seeking a Digital Marketing Specialist to lead and execute paid search campaigns across Google and LinkedIn. The role blends strategic planning with hands‑on execution to drive lead generation, brand awareness, and revenue growth for multiple business units within the Smollan Tech ecosystem.

Key responsibilities

• Define the strategic direction for digital marketing across the Smollan Technologies cluster.
• Plan, launch, and optimise paid campaigns on Google Ads (Search, Display, Remarketing) and LinkedIn Campaign Manager.
• Analyse performance data, generate actionable insights, and improve ROI.
• Collaborate with sales, product owners, and marketing teams to deliver integrated multi‑channel campaigns.
• Manage digital marketing budgets and ensure measurable returns.
• Support website strategy, optimisation, and SEO initiatives across all business units.
• Mentor junior team members and promote a culture of digital marketing excellence.

Required profile

• Relevant tertiary qualification in Marketing, Communication or a related field.
• Proven experience in managing paid search campaigns on Google and LinkedIn.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Excellent collaboration skills to work across diverse business units.

Required skills

• Google Ads (Search, Display, Remarketing)
• LinkedIn Campaign Manager
• SEO and website optimisation
• Data analysis and performance reporting