Digital Marketing Specialist

About the role

CoinFlip is seeking a Digital Marketing Specialist to design, build, and manage PPC campaigns that drive acquisition, efficiency, and ROI across its paid digital marketing channels.

Key responsibilities

• Plan, execute, and optimize Search and Performance Max (PMax) campaigns on PPC platforms.
• Monitor key performance metrics such as click‑through rates, conversion rates, and cost‑per‑acquisition while managing budgets to maximize ROI.
• Analyze performance data to inform strategy and improve overall effectiveness.
• Collaborate with design and cross‑functional marketing teams to develop creative concepts.
• Research keywords, consumer trends, and competing brands.
• Stay current with search‑trend updates and PPC best practices.
• Perform other duties as assigned.

Required profile

• Bachelor’s degree in marketing, communications, or a related field.
• At least two years of experience as an SEM or similar specialist.
• Proficiency with analytics and PPC platforms, especially Google Analytics and Google Ads.
• Strong understanding of SEM techniques and best practices.
• Experience with multiple search engines, including Google and Bing.
• Exceptional research, analytical, and attention‑to‑detail abilities.
• Excellent written and verbal communication skills.

Required skills

• Google Analytics
• Google Ads
• Bing (search advertising)
• Microsoft Office