SEO Specialist – Digital Marketing

About the role

HelloYes Marketing is seeking an experienced SEO Specialist to boost client visibility in search engine results. You will work across technical, content and strategic dimensions to improve rankings, drive qualified traffic and support broader digital initiatives.

Key responsibilities

• Conduct comprehensive SEO audits covering technical health, content quality and backlink profiles.
• Perform keyword research, competitor analysis and identify high‑value opportunities.
• Develop and implement on‑page optimisation plans, including metadata, URL structures, H1 tags and internal linking.
• Collaborate with development, IT and social teams to ensure seamless execution of SEO recommendations.
• Create and edit SEO‑focused content, calls‑to‑action and site architecture elements such as sitemaps and wireframes.
• Monitor and resolve toxic backlinks, and provide regular performance reports with actionable insights.

Required profile

• Minimum three years of agency‑level SEO experience, preferably in organic search.
• Strong understanding of digital marketing best practices and content growth strategies.
• Ability to work under pressure, think creatively and communicate findings clearly.

Required skills

• SEO audit methodology
• Keyword research and competitor analysis
• On‑page optimisation (metadata, URL naming, H1 tags)
• Backlink analysis and toxic link remediation
• Content creation and optimisation
• CMS platforms knowledge and workarounds
• Reporting and data analysis