Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to bring energy, creativity, and measurable results to fast‑moving retail brands. You will own the digital presence of multiple brands, ensuring each campaign, post, and ad drives traffic, engagement, and sales.

Key responsibilities

• Run and grow social media channels, from content ideation to posting and community engagement.
• Create compelling email campaigns, newsletters, and promotional content.
• Plan, execute, and optimise paid advertising across Meta, Google, LinkedIn, and TikTok.
• Apply SEO best practices and content optimisation to boost organic visibility.
• Collaborate with cross‑functional teams to launch campaigns, product launches, and promotions.
• Assist in producing visual assets that encourage customers to convert.

Required profile

• 3–5+ years of experience in digital marketing, preferably in retail or e‑commerce.
• Proven ability to manage multiple brands or campaigns simultaneously.
• Strong copywriting skills with an on‑brand voice.
• Comfortable using analytics and reporting tools to measure performance.

Required skills

• Google Ads
• Google Analytics
• Meta Business Suite
• Canva
• SEO
• Email marketing platforms
• Social media management tools