Digital Direct Marketing Manager

About the role

We are looking for a strategic and performance‑focused Digital Direct Marketing Manager to lead the planning, execution and optimisation of data‑driven marketing programmes that accelerate growth and deepen customer relationships. Based in Cape Town, the role works on United States business hours to ensure seamless collaboration with global teams.

Key responsibilities

• Develop and execute a digital direct marketing strategy aligned with acquisition, engagement and retention goals.
• Plan and orchestrate multi‑channel campaigns across email, SMS, digital media and CRM ecosystems.
• Manage and mentor a team of marketing specialists, fostering operational excellence and professional development.
• Establish segmentation frameworks and lifecycle marketing programmes to deliver highly personalised customer experiences.
• Analyse campaign and customer data to identify trends, optimise performance and inform future strategy.
• Own performance metrics such as conversion rates, customer value and return on marketing investment.
• Collaborate with analytics, product and sales teams to align messaging with customer insights and business priorities.
• Oversee marketing automation platforms, ensuring tools are fully leveraged for efficiency and scalability.
• Implement testing strategies to continuously improve campaign effectiveness.

Required profile

• Proven experience leading digital direct marketing initiatives in a fast‑paced, technology‑enabled environment.
• Strong analytical mindset with the ability to translate data insights into actionable strategies.
• Excellent leadership and mentoring skills, capable of guiding cross‑functional teams.
• Ability to work aligned with United States time zones and communicate effectively with global stakeholders.

Required skills

• Experience with multi‑channel campaign management (email, SMS, digital media).
• Proficiency in marketing automation platforms and CRM systems.
• Solid understanding of segmentation, lifecycle marketing and data‑driven decision making.